+44 78 0475 1718 | LinkedIn | zsofia.szarka@gmail.com | CV

View my CV: here
Examples of my work, 2009-2014

 

Awareness Animations | explainer videos

 



Company: Peak Pacific Group Ltd.
Client: Cathay Pacific
Year: 2016
Development tool: AI, Flash, After Effects
Length: 2 minutes each
Audience: All Employees in the CX HQ

Explainer videos for new-joiners

Overview:
To spice up the new-joiners journey, we decided to tackle a few dry subjects in the form of explainer videos. The cubic style characters are fellow employees in our local setting of CX Headquarters. They give a high level introduction to a range of subjects, including retirement scheme options, company benefits, staff ticketing, etc. – under two minute duration each.

My role in the project:
On these projects I was responsible for the Client management, solution design, script writing and storyboarding; and being assisted by a project manager and a graphic artist who developed the final visuals and animation.

Introducing the Performance Management and Competency Framework

Overview:
Our team took part in the change management process of the introduction of the new Performance Management process by creating a set of photo based instructional videos introducing the new process and platform. We’ve also created a set of short how-to videos explaining the process flow and each feature of the new platform.

My role in the project:
On these projects I was responsible for the client management, solution design, script writing and story-boarding; and being assisted by a project manager and a graphic artist who related the final animation using an After Effects template and Flash.

 

Company E-Learning Templates | storyline 2 templates


Company: Peak Pacific Group Ltd.
Client: Cathay Pacific
Year: 2016
Development tool: Storyline 2

Overview:
Joining the CX (Cathay Pacific) Team not long after the re-branding of the Cathay Group, I’ve been tasked with the design and development a whole set of e-learning templates that can be used for rapid development by our team of instructional designers and developers.

My role in the project:
I designed and developed two template sets for Articulate Storyline 2: for Level 1 and Level 2 courses, and set of guidelines for custom-developed Level 3 and Level 4 courses. These included visual design, interaction design and template build, a creation of static and interactive icon set. It was my responsibility to get sign-off from the client on these templates, then help our ID and GD team learn and implement it.

This task came as a real treat for me, combining everything I love about my work: I had to immerse myself in something new (in this case a voluptuous brand manual), had a clean sheet and full creative freedom – within the boundaries of the brand guidelines, had the opportunity to push these boundaries by presenting and selling my ideas to the team then the Client, and the key words in the task description included some of my favourite words when it comes to large-scale e-learning projects: pragmatism, re-usability and efficiency.

Challenges:
My only challenge was that I had to design for a tool I had never used before, Articulate Storyline, and only had a few days to get familiar with it – which, after working with other rapid development tools were easier than expected.

Outcome:
The outcome of this project are two sets of branded templates that have been used for Cathay project by our e-learning team for over a year, and are being constantly expanded with new templates as each project gets completed. They received positive feedback from client and made the development team’s work faster, easier and, most importantly, consistent.

 

Company Air Traffic Control (ATC) Communications | language skills training


Company: Peak Pacific Group Ltd.
Client: Cathay Pacific
Year: 2016
Development tool: Storyline 2
Length: 13×5 minutes
Audience: All Cadets

Overview:
An online learning program that tests the pilots’ ability to comprehend ATC communications across different regions and accents. The learning program comprises of 14 modules, covering all the major accents a CX pilot is likely to hear during take-off and landing. Completing the course will help the Cockpit Crew recognize various accents, or recognize the need for further practice with some of the accents, and reinforces the correct behaviour when unsure of what they heard. It is a mandatory course for all cadets.

My role in the project:
Working closely with the Flight Operations Team, I had revived an outdated ATC Comunications course to create a 14-module learning program that covers all accents a Cathay pilot might face during their work. The course runs on the company tablets and follows a simple, intuitive design that lets the learner focus on the audio tasks that present real-life examples of ATC Communications.

 

EFB Airbus FlySmart Training | software training


Company: Peak Pacific Group Ltd.
Client: Cathay Pacific
Year: 2017
Development tool: Storyline 2
Length: 30+10 minutes
Audience: Airbus Pilots

Overview:
The four-module learning program teaches the use of the Airbus FlySmart Application. It is taken on the desktop with the real application running on the learner’s tablet.

My role in the project:
Working in close cooperation with the Flight Operations Department, I had sole responsibility for planning, creating and delivering this project. The final product neither complex, nor difficult; the challenge of this project was to understand the exact requirement from the Client side and deliver accordingly and to a very tight timeline.

I would like to complement your team in the manner these courses were developed. We have demanded prompt and innovative action from Peak Pacific and you have exceeded expectations. In particular, I can highly praise Zsofia for her exceptional work.

Captain Tim Burns, Deputy Flying Training Manager (Airbus)

 

Aviation and Compliance Training | e-learning

 



Company: Peak Pacific Group Ltd.
Client: Cathay Pacific
Year: 2016-2017
Development tool: Storyline 2, Captivate 7, Custom HTML
Length: 20-60+ minutes
Audience: CX Employees

Aviation Specific E-Learning Courses and PPT Templates

Overview:
I’ve been involved with a wide range of aviation-specific content projects including subjects like Crisis Response Centre Operations, Cold Weather Procedures, In-Flight Child Restrain Seat, Safety Critical Maintenance, ETOPS/EDTO, Cargo Aircraft Loading, Ramp Management, Global Contact Centre Training, Interactive Safety Newsletter, etc. Mostly self-paced learning, but I’ve also assisted the Flight Operations Team with specific PPT templates and other collateral for their classroom workshops.

My role in the project:
The scope of my role in the above project varied. In every case I was responsible for the client management, solutioning, some part or the whole of the instructional design and the general visual design, with a project manager assisting me on larger projects. In many cases I’ve worked with a junior instructional designer and a course developer, while the crucial and design-heavy courses I’ve developed myself.

Compliance E-Learning Courses: Data Privacy, Anti-Discrimination, Alcohol and Other Drugs, etc.

Overview:
I’ve been also involved with several projects covering generic compliance-related subjects, such as Display Screen Equipment usage, Data Privacy, Anti-Discrimination, Alcohol and Other Drugs, etc. As usually with these subjects, the key challenge was to create the most capturing and immersive learning experience that he available resources allowed.

My role in the project:
My role in the above projects included client management and high-level solutioning, while in most cases the instructional design and visual design was done by other team members.

 

The New Ford Focus | product training e-learning

 


To watch the video demonstration of this e-learning, please contact me for the password.


Company: PHM Group Ltd.
Client: Ford of Europe
Year: 2014
Development tool: Captivate 7
Length: 40-45 minutes
Audience: All Ford dealers across Europe
Objective:
After completing The New Ford Focus e-learning course, Ford dealers had the necessary product knowledge of the latest Ford Focus and a downloaded Fact File to use as job aid.

My role in the project:
Before developing the course, I was tasked to design a new look-and-feel to the Ford product courses, and after the Client’s approval, develop a reusable Captivate template (including visuals, buttons, basic advanced actions).
I was also responsible for the course development, including image and video editing, XML editing, advanced actions, LMS testing. I took part of the localisation process which resulted in 22 different market versions of the product in 18 languages.

Challenges:
Visual challenges came in the form of strict company guidelines, technical limitations and the lack of available assets. Technical challenges included size limitations and technical limitations, as the final course had to be easily localised and translated.

 

The All-New Ford Mustang | product training e-learning



Company: PHM Group Ltd.
Client: Ford of Europe
Year: 2014
Development tool: Captivate 7
Length: 40-45 minutes
Audience: All Ford dealers across Europe

My role in the project:
I was responsible for the end-to-end development of this e-learning course: instructional and visual design, course building, image and video editing, XML editing, advanced actions, LMS testing. (Everything but the engineer interviews and the script writing, which was done by another team member.) I also took part of the localisation process which resulted in 22 different market versions of the product in 18 languages.

SYNC II | software training e-learning



Company: PHM Group Ltd.
Client: Ford of Europe
Year: 2014
Development tool: Captivate 8
Length: 40-45 minutes
Audience: All Ford dealers across Europe

My role in the project:
I had this project handed over to me halfway through the development phase, from which point I was responsible for it until the final sign-off. My role included some re-(instructional)design, media editing, course development, LMS testing and localisation.

Scalability:
Developed in Captivate 8, this piece of e-learning is, though not responsive (due to the set dimensions of the SYNC screen), but scalable and can be viewed on mobile devices.

Accessories | product and soft-skill training e-learning



Company: PHM Group Ltd.
Client: Ford of Europe
Year: 2013
Development tool: Captivate 7
Length: 40-45 minutes
Audience: All Ford dealers across Europe

Objective:
After completing the Accessories – Satisfying Customers e-learning course, Ford dealers have the necessary product knowledge about the range of Ford accessories available and learnt how to recognise client needs and offer the product that would make their Ford more suitable for their needs.

My role in the project:
The course idea and the outline of the course structure was a common effort of the ID team at PHM. From there, I was responsible for the visual design, media editing, course building, LMS testing and localisation, which included translation to 18 languages and the implementation of market changes.

Challenges:
Developing this course meant stretching the technical limitations of Adobe Captivate. I was tasked with the development of a game-like course that was needed to be done solely in Captivate 7. Developing the scoring system was as much of a challenge, as it was fun. I am exceedingly proud of the technical part of this course.

Ford Accessories | application



Company: PHM Group Ltd.
Client: Ford of Europe
Year: 2013
Development tool: Photoshop

Description:
This application is available for Ford Dealers. It makes the range of Ford Accessory available offline on handheld devices, and has a list of features that can help the dealers selling accessories: instant messaging for news and promotions, pricing information, printable/e-mailable wish-lists, etc.

My role in the project:
I was responsible for the design of the application, including UX/UI design, visual design, as well as the screen creation for both tablet and mobile usage.

Organica Company Presentations | sales presentations

Company: Organica Ltd.
Client: Organica Technologies Ltd.
Year: 2010
Development tool: MS PowerPoint
Audience: Prospective clients worldwide
The project:
At the beginning of 2010 Organica Technologies started to enter new markets, such as the US and a number of countries in the Far East (China, India and Singapore). This opening generated the need for creating a new company identity, new marketing strategy, revamping the company website, creating a new set of company presentations and educational materials (both online and printed).

My role in the project:

      • Coordination with the US marketing team and the Hungarian design team
      • Instructional Design for the website
      • Instructional Design and creation of the company presentations

Zsofia was deeply involved in all aspects of these tasks. She worked very efficiently and in continuous close cooperation with company leaders as well as our US based marketing team. Her special focus was developing and ensuring consistent application of a new visual identity for the company.
She developed excellent visual presentations that I would use in my lectures, as well as an online e- learning version of these that would allow prospective clients to get a more detailed look at our technology. The subject of ecological water treatment is quite complex and a special challenge was to present these subject in a form that is understandable for lay audience on one hand, while being detailed enough for professionals on the other. Zsofia’s exceptional skill to put complex scientific concepts into digestible format was key in achieving these goals. Her analytical power along with a strong aesthetic sense and visual skills resulted in a set of efficient and well-designed learning materials and the related online presence.

Attila Bodnar, Executive Vice President at Organica Technologies

 

Health & Safety Pocketbook | printed job aid

Company: KVG Konvergencia Kft.
Client: Veolia Water and Solutions
Year: 2009
Development tool: InDesign, Carrara
Audience: Construction managers and team leaders worldwide
The project:
The target audience for the pocketbook was the construction work managers and team leaders responsible for briefing their workers. As the audience had varied level of literacy skills, we needed to created a pocket book that is highly visual and conway the most important rules in pictures.
The 3D construction scenes were developed with a future e-learning project in mind.

My role in the project:

      • Instructional design (as part of a team of two)
      • Development of the 3D imagery in Carrara (as part of a team of four)
      • Coordinating with SMEs and the project manager at Veolia Water UK
      • Developing the pocket book in InDesign
      • Implementing the translations

 

Petrol station POS and BOS terminal e-learning | software training

Company: KVG Konvergencia Kft.
Client: ENI Hungaria
Year: 2012
Development tool: Captivate 5.5
Length: Two 40-minute modules
Audience: AGIP Petrol station employees in Hungary
Objective:
After completing the POS and BOS e-learning modules, the learner knows how to use the main functions of the respective software and practiced it’s use. They also know where to look up the less common features of the software and downloaded the necessary documentation.

My role in the project:
I was responsible for the end-to-end development of these e-learning modules: instructional and visual design, course building, recording of software simulations, image and video editing.

 

MS Office 2003 to 2010 | software training e-learning


Company: KVG Konvergencia Kft.
Client: Budapest Bank (GE)
Year: 2012
Development tool: ScreenFlash, Nexius
Length: Nine 20-minute modules
Audience: Budapest Bank Employees
Background:
In 2011, our client had been obliged to make the change from MS Office 2003 to the latest Office version. This effected thousands of employees and the management did not want the switch to create a setback in the workflow.
They have commissioned us to create an online training that would introduce the new Office to their employees before the switch, and that could be also used as software education for new employees.

As a result, we have created a 200-slide interactive e-learning course, broken into 9 short modules. The e-learning covered the changes in Office, but also included common problems and their solutions, practical tips and less used but useful office functions (e.g. using styles in MS Word).
This Office e-learning was one of our most successful and most welcomed work and in the following year has been taken over by several other companies.

My role in the project:
This work was lead by a project manager and designed and developed by me and my colleague. We both took equal part in the whole project from assessing learner needs, instructional and visual design, course building, recording of software simulations, image and video editing.

 

Stress Management | e-learning for blended learning program

Company: KVG Konvergencia Kft.
Client: Budapest Bank (GE)
Year: 2011
Development tool: Nexius
Length: 30-40 minutes
Audience: Budapest Bank managers and assistant managers
Project description:
This piece of e-learning was a prerequisite for the F2F part of the Stress Management training at Budapest Bank, and covered the theoretical part of the training.

My role in the project:
This e-learning was done me and my colleague. We both took equal part in the whole project instructional and visual design, course building, visual asset resourcing, image and video editing.

 

Incident Management | e-learning for blended learning program

Company: KVG Konvergencia Kft.
Client: Budapest Bank (GE)
Year: 2011
Development tool: Nexius
Length: 30 minutes
Audience: Budapest Bank managers and assistant managers
Project description:
This piece of e-learning was a prerequisite for the F2F part of the Incident Management training at Budapest Bank, and covered the theoretical part of the training. It is also a reoccurring e-learning training which have to be repeated every other year.

My role in the project:
This e-learning was done me and my colleague. We both took equal part in the whole project instructional and visual design, course building, visual asset resourcing, image and video editing.

 

Communication training | e-learning for blended learning program

Company: KVG Konvergencia Kft.
Client: Budapest Bank (GE)
Year: 2011
Development tool: Nexius
Length: 30-40 minutes
Audience: Budapest Bank managers and assistant managers
Project description:
This piece of e-learning was a prerequisite for the F2F part of the Communication Training for Managers training program at Budapest Bank, and covered the theoretical part of the training.

My role in the project:
This e-learning was done me and my colleague. We both took equal part in the whole project instructional and visual design, course building, visual asset resourcing, image and video editing.